Medals for the 16th FINA World Championships have been unveiled at the Aquatics Palace, Kazan. The winning designs were selected during a medal design contest which had been held between March and September 2014. 29 medal design entries were submitted for the FINA World Championships and 27 entries for the FINA World Masters Championships. The designs were later approved by President of Tatarstan Rustam Minnikhanov and Mayor of Kazan Ilsur Metshin and were adopted by the FINA Bureau meeting in November 2014.
The winning design for the main event’s medals, ‘Depth of Water’, was created by the Paradox Advertising Studio (Ufa, Republic of Bashkortostan). The design picked in the FINA 2015 Masters medal category, ‘Full Throttle’, was developed by the Sechenov.com team (Moscow). The medals are designed to look like ancient artifacts – ‘eye-witnesses’ of the oldest sports tournaments. These medals feature a swimmer gliding through water and have a profound symbolical meaning: desire to win, overcoming the elements on the road to success, readiness to be one on one with the challenges of fate and, of course, an unbreakable bond between human and water.